The Treebū web project started as a process in redesign for an established beta. The client wanted an inviting design which would be a pleasure to use for people of all ages. Once the platform UI/UX was statically redesigned and prototyped to test, I was asked to design and build a new functioning landing page. For this, I chose the same design language inspired by Google's Material Design that I used for the web app design.
Design the platform for a great user experience where the most necessary of tasks can be performed within the platform. Add excellent search functionality based on tags — with less clutter than other platforms — easing navigation for the user. Start with the most needed functionality and add features/benefits as user demand and/or desire increases.
Initially, the client was having a difficult time putting together concise copy for a single landing page. The biggest challenge was getting first time visitors to understand what the Treebū platform could do without using typical buzzwords that generally confuse or alienate potential users.
I decided to remove the pressure from the client's copy team and create a visually inviting single landing page for a varied user base with a little amount of company text to try and explain Treebū. I then created secondary pages that a visitor could go through and learn more about the platform without having to officially sign up until ready.
Content creation supporting responsive web design including the crop, edit, compression, and export of images to CDN for multiple display/device sizes.
Static mock-ups transported from Sketch to Marvel for presentation. Screencasts featuring user flows with voice over, and Keynote with static prototype and brand style created for client presentations.
Github project setup, static landing page mocks transformed into identical functioning web pages, responsive page testing at all popular screen and device sizes, domain transfer tech support, Digital Ocean account setup, secure droplet creation and initialize incl. dev environments, installation of proper tools required for development, adding domain names to server, creating SSL Certificates, and server maintenance.